Post by account_disabled on Apr 30, 2024 5:12:22 GMT -5
What are the most common mistakes first-time entrepreneurs make? This is one of the most popular questions asked on Quora. It has more than 100 answers and includes responses from the likes of CenturyLink, Hawthorne Labs, venture capital investors, and the founder of Quora, himself. It’s a simple question that allows anyone who has built a business to answer, and it’s a gold mine for earned media efforts. Think about it as simply as this: if you have an executive or client who has something to say about just about anything business-related, you have myriad of Quora opportunities. Everything from mistakes made and best advice given to how things are built and providing advice. In fact, answering (and asking) questions on Quora is the new-fangled way of picking someone’s brain. Human Communications Answering questions in a human way is not new. Reddit has their AMA (ask me anything) feature, which has attracted the likes of President Obama, Bill Murray, and Bill Gates, who literally answer any question asked.
Everything from “what’s the recipe for the White House beer?” and “what’s the most difficult decision you’ve had to make this term?” to what Bill Murray whispered in Scarlett Johansson’s ear at the end of “Lost in Translation” and “is the desktop computer dead?” to Gates. These appearances have been orchestrated by a savvy media relations team and, while most of us don’t work with the likes of the two Hotel Email List Bills and Obama, it’s an interesting way to think about our earned media efforts. Quora in Your Earned Media Efforts Which brings us back to Quora. The social media darling of 2009, it came out with a bang and then settled into a Q&A site for the tech geeks and social media nerds. A quick review of their home page has questions such as, “What happened to Steve Jobs’s office?” and “Why Do People Use Pinterest?” (because it rules!). You can subscribe to specific industries, follow people, and ask—and answer—questions related to your industry or client’s industry.
For instance, we have a client that is making some waves among its competitors. For the purpose of this blog post, I asked a question on their behalf: “Prepaid debit cards: Are they the answer to getting away from traditional banks?” From there, I was able to ask the question specifically to people who have prepaid card expertise, either in their bios or in how they answer questions on the site. And then I promoted it via my social networks to get even more people over to the site to answer the question. Today, it has several answers, including one from the client. He didn’t want to participate there, but as soon as he saw the conversation happening without him, he was able to make it a priority. To boot, two journalists for major media outlets saw the conversation and called him to be a source for articles they were writing. It’s a crazy, easy way to get attention for your brand, build your credibility, and get the leaders in front of the people who can help their businesses grow. Get Employees Involved But that’s not all it does. Quora creates an opportunity for informal market research, crowdsourcing, and good ol’ brand awareness.