Post by account_disabled on Apr 30, 2024 5:19:46 GMT -5
To create a more lasting connection with women, it is important that the brand connects with the roles they play or with the moment of life they are in,” said Mariana Vera, the specialist of the TheWCode study, about the profile of the Latin woman. middle class, made by Grey.
An example of this trend can be seen in the Diesel brand, which made the decision to include Winnie Harlow, a model with vitiligo, among its models.
Photo: CNN Expansion
Brands that include women with real beauty Nepal WhatsApp Number List seek to promote acceptance, naturalness and authenticity.
“It is a way of accepting the imperfect that is not beautiful because it is imperfect, but because it falls outside the standards of beauty to which we have been accustomed,” said the Planning Director of J. Walter Thompson Mexico, Sofía Ontiveros.
This global trend, seen most frequently in the United States and Europe, is aimed at humanizing brands.
In Mexico, there are still limitations for the trend of real beauty to grow because it is still assisted or retouched, because there are still prejudices about it.
But in the coming years it will increase among brands. “It will be driven by millennials, they are the ones who are demanding transparency and honesty in every sense,” said Carolina Rubiano, also director of Planning at J. Walter Thompson Mexico.
What is beautiful is what is natural, experts say. “Because the human is not stable, it is diverse and in that diversity there are imperfections,” added Rubiano.
An example of this trend can be seen in the Diesel brand, which made the decision to include Winnie Harlow, a model with vitiligo, among its models.
Photo: CNN Expansion
Brands that include women with real beauty Nepal WhatsApp Number List seek to promote acceptance, naturalness and authenticity.
“It is a way of accepting the imperfect that is not beautiful because it is imperfect, but because it falls outside the standards of beauty to which we have been accustomed,” said the Planning Director of J. Walter Thompson Mexico, Sofía Ontiveros.
This global trend, seen most frequently in the United States and Europe, is aimed at humanizing brands.
In Mexico, there are still limitations for the trend of real beauty to grow because it is still assisted or retouched, because there are still prejudices about it.
But in the coming years it will increase among brands. “It will be driven by millennials, they are the ones who are demanding transparency and honesty in every sense,” said Carolina Rubiano, also director of Planning at J. Walter Thompson Mexico.
What is beautiful is what is natural, experts say. “Because the human is not stable, it is diverse and in that diversity there are imperfections,” added Rubiano.